If Social Media Sites' Terms of Service Were Honest

This is a fictional Terms of Service written as a thought experiment. It uses conventional legal language but pairs each stated purpose with its actual effect. It describes observed outcomes, not aspirations.


HONEST SOCIAL — TERMS OF SERVICE

1) Purpose of the Platform

The Platform is provided to enable social interaction, discovery, communication, and community formation among users.

Actual effect:
The Platform exists to advance the interests of its operators. User participation supplies content, data, social proof, and optional benefit.


2) Nature of Participation

The Platform is offered on an at-will basis to facilitate participation in an online community.

Actual effect:
Participation is a revocable privilege. Access may be limited, altered, or terminated at the discretion of the operators.


3) Equality and Neutrality

The Platform strives to provide a consistent experience to users.

Actual effect:
The Platform is not egalitarian. Operators possess permanent, unilateral power over visibility, access, and outcomes. Neutrality is not guaranteed.


4) Identity Information

Users may optionally provide real names, photos, email addresses, or phone numbers to enhance trust, safety, and communication.

Actual effect:
Identity data is not required for user-to-user interaction. Its primary value is to operators, who may use it to recognize, assess, prioritize, contact, or exclude users.


5) Use of Identity Data

Identity information may be used to maintain platform integrity, enforce policies, and improve services.

Actual effect:
Identity data enables operator judgment, off-platform outreach, selective enforcement, and strategic decision-making about individual users.


6) Usernames and Discovery

Usernames may be used to identify accounts and facilitate discovery.

Actual effect:
Usernames are not guaranteed to be unique. Discovery is optional. Many users will not be found. Ambiguity is acceptable.


7) Visibility and Attention

The Platform may surface content to relevant audiences.

Actual effect:
Visibility is scarce and uneven. A small number of users will receive disproportionate attention. Many users will receive little or none.


8) Paid Compensation for Visibility Deficits

The Platform may offer paid features to improve reach, placement, or exposure.

Actual effect:
Users may be asked to pay to compensate for deficiencies created by the Platform itself, including lack of visibility, attention, or response. Payment does not guarantee improvement.


9) Sale of Digital Assets

The Platform may offer digital goods, boosts, badges, credits, cosmetic items, or premium statuses.

Actual effect:
These assets have near-zero marginal cost, confer no rights, and may be devalued, revoked, or redefined at any time. Their primary function is revenue extraction.


10) Sunk-Cost Amplification

The Platform may encourage quizzes, onboarding flows, streaks, reputation building, or time-intensive tasks.

Actual effect:
Time investment increases psychological commitment and reduces exit, even when outcomes do not improve. Prior effort does not entitle users to future benefit.


11) Avatars and Representation

Users may upload photos or use default avatars to represent themselves.

Actual effect:
Photos are optional. Default avatars may be synthetic. Visual representation does not imply personhood or authenticity.


12) Automation and Simulated Activity

The Platform may use automated systems to improve engagement and user experience.

Actual effect:
Some accounts, avatars, messages, replies, or conversations may be generated or operated by software or staff. They may appear human and initiate interaction. Users should assume some activity is simulated.


13) Algorithms and Ranking

Algorithms are used to organize content and improve relevance.

Actual effect:
Algorithms determine who is seen and who is ignored. They may boost, suppress, delay, or hide users or content to serve operator goals. Their operation is opaque.


14) Unequal Outcomes

User engagement may vary.

Actual effect:
Some users will be inundated with messages. Others will be ignored indefinitely. Effort, merit, time spent, or payment do not guarantee different outcomes.


15) Off-Platform Detection and Intermediation

The Platform may restrict attempts to exchange contact information or move interactions off the Platform, ostensibly to protect users—especially young or impressionable ones.

Actual effect:
The Platform actively detects attempts to connect off-platform in order to preserve its role as intermediary. This prevents users from completing transactions, deals, or relationships without paying platform fees or commissions and ensures the Platform retains control over monetization and leverage.


16) Moderation and Enforcement

The Platform enforces rules to maintain a healthy environment.

Actual effect:
Moderation is discretionary. Complaints may be false. Investigations may be shallow or nonexistent. Decisions may be wrong, biased, or final.


17) Status, Credits, and Reputation

Users may earn badges, karma, credits, clout, or other indicators of contribution.

Actual effect:
Status confers recognition only. It creates no rights and offers no protection from restriction or removal.


18) Removal and Restriction

Accounts may be restricted or terminated for violations or risk.

Actual effect:
Users may be removed for any reason, including unverified or automated complaints, without explanation, regardless of past contribution or accuracy.


19) Appeals and Procedural Theater

The Platform may offer an appeals process to contest enforcement actions.

Actual effect:
If you are removed or restricted, you will typically receive a standardized apology message and an option to appeal. Due to volume and staffing limits, most appeals are not meaningfully reviewed. In the majority of cases, you will receive a notice stating that the decision was reviewed and upheld, often by automated or cursory means.


20) Preferential Treatment

The Platform may engage with notable or influential users.

Actual effect:
Users deemed valuable, attractive, influential, or strategic may receive increased visibility, protection, or exceptions. This is intentional.


21) Data Use

User data may be used to operate and improve the Platform.

Actual effect:
Data may be used individually to influence others, shape rankings, train systems, and make decisions about users. Bulk sale is optional; individual use is assumed.


22) Privacy

The Platform respects user privacy.

Actual effect:
Other users see little by default. Operators see more. This is the trade.


23) Exit

Users may discontinue use at any time.

Actual effect:
Leaving does not cause forgetting. Data, logs, screenshots, and human memory may persist.


24) Acceptance

By using the Platform, users acknowledge and accept these terms.

Actual effect:
Use of the Platform constitutes acceptance of asymmetric power, unequal outcomes, monetized deficiencies, algorithmic favoritism, simulated activity, enforced intermediation, discretionary enforcement, appeal formalities, and revocable participation.

Think about the social platforms you use, whether small or large. How much of this is true?